Gilbert Lee

Nike Food Truck

This project is Day #8 of 10 Designs in 10 Days. Check out all 10 projects.

I have noticed a trend in retail that's pretty cool: pop-up specialty shops. Pop-up shops are temporary retail shops and mostly experimental in nature. They test the viability of a location without committing years in a lease, most of the time only staying in a location for a few weeks. They're also usually in high traffic places at specific events or season.

My experiment is combining Nike and the food truck to create the ultimate pop-up shop. I imagine them coming to games and only selling items related to that specific game, including t-shirts, shoes, and other apparel. I love the idea of only getting that item because I went to that event.

A disclaimer: Logo, images, and trademarks are owned by Nike. This is a design exercise for my own learning.

Here are some explorations of the Nike food truck for a specific NBA game. I can imagine Nike going to NFL, MLB, MLS, college games, etc. But never hockey cause that's boring. JK

Nike Food Truck
Nike Food Truck
Nike Food Truck
Nike Food Truck
Nike Food Truck

Here are some explorations of a campaign specific to the beginning of the NBA season called “V. The World”.

Nike Food Truck
Nike Food Truck
Nike Food Truck
Nike Food Truck
Nike Food Truck
Nike Food Truck

And just for fun :)

Nike Food Truck
Nike Food Truck
Nike Food Truck
Nike Food Truck
Nike Food Truck

Back to Projects